Dear students,
Today’s business environment is charecterized by powerful forces of forces of change- far reaching and continuing developments in science and technology; increasing integration of the world’s economices; intense competition with a continuing stream of new players and incumbents fighting to protect their territories; a flurry of new products and services in industry after industry and major social changes all over the world. Electronics; FT and software, entertainment, telecom , pharmaceutical and banking and financial services are some examples of industries which have been experiencing such forces . The work of account managers and organizational leaders in such environments in extreamly challenging but also rewarding. Those who aspire to become organizational leaders in todays environment will need to acquire specialized knowledge, skills and attitudes. We at IPCA believe that today’s account managers need to inculcate in themselves an analytical orientation to understand and analyze complex business situations white at the same time possess an action orientation and an administrative point of view. Our educational and training programmes are anchored around this philosophy. Our programmes and activities are guided by our vision, mission and core values.
Let us together create the best learning foundation.Best of luck for your golden future.
Nazish Fatma
Director